Some word about Strategies
When you look up the
definition of strategy, you get the following definition:
“A plan of action or policy designed to achieve a
major or overall aim”
The word designed struck me,
because often we find that companies just use a demo-strategy and implement it
in their business. But he word strategy actually means that a unique different
plan should be conceptualized through thorough research and attention to the
purpose of the strategy.
In terms of social media, the first
question to ask is: “What is the aim of the strategy?” The answer to this may
be to get more traffic to your webpage via social media or to create an online
community or get more likes on a page. However this answer is not complete
enough. One could even go further into it and ask why you want to get more traffic
to your webpage or to create an online community or get more likes on a page?
The answer to this question is
not that simple, but it can be roughly explained. The purpose of your
organisation should be pulled through all strategies in the business. This is
called a single minded proposition which tells the costumer what the brand is
all about. An example of this would be Coca Cola who’s singe minded proposition
is Spreading happiness. With their strategy on social media the core reason for
implementing a social media strategy apart from getting more likes or customers
their strategy will be spreading happiness. This means that creating a playful
page will be more important than sending out e-mails that say LIKE MY PAGE. If
your single minded proposition is strong enough it will sell the brand page and
your strategy will be original finding a place in your online community.
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