Laaik us

Engaging with your users.

Corlia le Roux

You have started up your social media and are posting on regular basis, but what is going to make people have a demand to come to your page? Engagement. Engaging with your users can help build online relations that will make your relationship strong so that users will consider you as close as a friend or follower on their social media.

With help from Brian Solis’s guide for brands and businesses to build, cultivate and measure success on the web, called Engage I found a few pointers that might help explain the changing of marketing environment: A fundamental shift in our culture is underway and it’s creating a new landscape of influences  as well as changing how we define influence. The shift is made to conversations that build loyalty but ultimately have an global impact.

The most important part is understanding the role people play in the process and not only the reading of information but also the sharing of information. As I am doing now, the limit to information sharing is very particular and almost only stops when a person’s human rights are involved.

When making a post, in other words sharing information, your listener should engage in conversation to strengthen or debate your opinion. Ask a question that is: a) relevant to your field, b) interesting, c) newsworthy and d) engaging.

With posts this can be done by asking questions to which the user cannot reply yes or no. There doesn't always have to be a question but by simply making a statement engagement can be initiated. For example, if you have a fish business a relevant post about fish legislation can create the engagement you want for people to talk about your product and realize that you care for matters in your field.

 So if you post something like:   “New laws suggest that general fishing should be constricted to seasons.” This may or may not lead to conversation, depending on the closeness of the subject to your online stakeholder. The user may comment or reply with something like: “Finally! Fish species should be kept safe for the future of our children.”

Lessons of your users will also be learned easily trough analyzing their reply. Also be sure to engage with social media pages from the same type of field you’re in.  This is very important and will help you with ideas for your own page. Engaging and getting into conversations in your own field will help to conduct traffic to your page. If people see that you know what you’re talking about they probably would like to hear more of what you’re saying.

Follow me on Facebook at Laaik Us and twitter @LaaikUs to get recent updates about news in social media. You can also send me an e-mail to LaaikUs@gmail.com if you want me to discuss any particular toppic.