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Getting direction

Step 2: Social media Strategy.

I previously uploaded Step 1 on how to define your target audience. If your target audience has the need for social media as a communication medium your Step 2 will be planning your Social media strategy.

A social media strategy is a systematical plan on how you will be managing your social media. I got some of this information at http://www.socialmediaexaminer.com/5-easy-steps-to-a-winning-social-media-plan/

#1 Pre-requirements: Make sure the rest of the company is aware of your social media and the contribution it will make to your company. Remember, social media is not just about selling your product or service, its about selling your brand and building relationships with the consumers so that you will become their favorite brand to whom they’re loyal.

#2 Determine the goal you want to accomplish with social media: Keep goals relevant and give a date for the goals to be achieved. If you want social media to also be part of your marketing plan, incorporate it into your social strategy so that there is scheduled times for announcements on specials, promotions and seasonal advertising.

#3Create digital contacts and content: Its important to follow people/organizations in your trade than contribute to your organization. Subscribe to blogs in your industry and make a list of influences who are relevant to your business. This will help you to see what people are talking about in your specific field and identifying some general problems with a product or service that may be a business opportunity for your organization.

#4 Get interactive: Participate in the conversations on a professional level. Post, tweet, blog, comment and reply on demands of online users. (Post consequent though and only when needed.) Follow the guidelines: “Social media tips” I posted earlier to help you know how to post. By posting regularly and consistent, answering and getting into dialog with users, relationships are formed.

#5 Adapt: Tools like page analytic gives information about the amount of views a post generates and helps you point out peak times for posting. New likes are also an indicator of an online growing environment. Adapt and review your page on weekly basis to point out faults and improve the overall page. More tips at Marketwire.com.