Ten mistakes made on Social media:
1) The
look and feel of the social media does not portray the corporate identity.
Brian Solis, @briansolisInconsistent branding on different
social media sites. So many businesses have a corporate identity on their web
site, but seem to forget about their Social media’s corporate visual message. By customizing the page of all your social
media like Facebook, Twitter and LinkedIn a professional profile can be
obtained for your business. Some of the elements used in the website can also
be reused on the social media pages but must be adapted according to the nature
of the media.
2) Assuming
the audience knows what you are talking about
Often
we find that posts are made from an internal point of view from the organisations
side. As many organisations assume that the reader knows exactly what the post
is about. Examples of this is: “The
winner is: Bob Stern!” Making posts without creating context lowers the professionalism
and connectedness of the online community.
3) Giving
a humanly touch to your social media
The
word social means interaction. Some organisations like to keep their social
media formal in such a way that the business can be seen as serious. However
this doesn’t always reach people on social media the way that it should. People
like to talk to people, not machines, but there is a fine line between adding a
human touch and being too informal. The trick is to maintain that balance throughout
your social media. Replying on some non business related questions and statements
is a good way of adding a humanly touch.
4) Making
small-talk.
Small
talk is a good way to add a humanly touch to a page but is sometimes used too
much on pages. Making a post about the weather is a way of associating with
users but also a way of irritating them. Use small talk post to create a
community but don’t combine it with a marketing post, or your community will
lose interest and see you as a spammer.
5) Spamming
A
lot of companies often spam their users by posting the same or various messages
on their social media at once. If building up a loyal audience is what you aim
to do, this is not the best way to keep them coming back for more if you keep
pushing it down their thoughts. Plan a posting schedule that will give your
audience optimal reach. Rather try to change wording or send different messages
derived from a main message, than to continuously send the same message.
6) Trying
to ride on free marketing.
According
to Jayson @JaysonDeMers, most companies think
that they won’t have to pay for marketing. To be effective, social media
requires strategic planning and dedicated resources which means that you might
have to consider boosting posts on your page or making use of the advertising
available on social media.
7) Having
a page without using it.
Some
businesses think that they should jump on the social media train just because most
businesses are on social media. If the organisation doesn’t keep the social
media updated by making frequent posts, they are wasting their time. It is
better to not be on social media and focus more on other mediums like your
website, than for the social media to be neglected.
8) Not
being interactive
The
whole point of social media is to be interactive. Responses on questions,
taking opinions of users in to account and giving users what they want is
important. If you are not using social media for connections with users or
other companies and just posting information like a bulletin board, you might
as well send all your posts out in envelopes with a no return stamp.
9) Thinking
that all your users has seen a post
Most
social media works on a basis that orders newsfeed so that the user’s friends
or followers with whom they had the most interaction will appear more in their
newsfeed. So your page’s post is not that likely to reach all your users
according to Courtney Seiter, @marketingland. This is
why the right timing can play an important role in making posts on your social
media.
10) Long
posts
Users
have lazy scanning eyes and like to read short sentences that get right to the
point. This is applicable in different ways depending on the social media. On
Facebook for instance, some organisations think that if they post all the
relevant information about a certain event that they will communicate effectively,
where people will easily scroll down and read shorter posts. It is important to
only tease the user to read more on your page or other form of communication.
If they want to read more they can do so by choice, put a link in your post to
get them to your to your website or blog.
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